Successful Sutton (Enjoy Sutton) is a not-for-profit business-led initiative to bring the various business interests in Sutton Town Centre together. Launched on 1st October 2012 following a vote by local businesses, we are tasked with driving forward a powerful and focused agenda for change in Sutton Town Centre, ensuring a thriving future for Sutton and its businesses.
Run by a dedicated board of volunteers from local businesses and a small but proactive team, your BID is passionate about our Town Centre and its future and ensures that we represent all of our members to the very best of our ability.
The BID has been voted in by businesses every five years since 2012. in June 2022 we asked our members once more whether they wanted our services and support for another five years. With an 83.09% majority, you voted YES!. Thank you!
To find out more about our vision for our next five years of delivery you can view our Ballot Document here:
Got questions about Business Improvement Districts? Visit our FAQ page here.
Need support? You can see our range of services and support offered to businesses here
There are over 350 BIDS nationally, each offering a variety of focus, services and projects, but all with the aim to support the business members within their districts.
From driving footfall through events and activities, to dealing with business waste and business crime, your BID wants to help in whatever way we can.
We have supported wider promotion of our district through:
1. Enjoy Sutton: social platform and website with over 20,000 followers.
2. #Lovesuttonbiz: social media shop local campaign during and post lockdown.
3. Sponsorship and organisation of the first Sutton Women Mean Business Awards.
4. Sponsorship of the Time & Leisure Food and Culture Awards.
5. Sponsorship and organisation of several Sutton Business Awards.
We have delivered a hugely successful programme of events:
1. Sutton Science Festival (The BIG BANG) & Christmas Lights Switch-On – each major event generates around 8500 in additional visitor footfall.
2. Additional ad-hoc events including Celebrate Spring,Celebrate History, Sutton Band Stand, Folk in the Park drove further interest back to our Town Centre.
3. Partnership events with local businesses and our shopping centres to boost promotion and drive direct footfall.
We delivered significant environmental improvements for the Town Centre:
1. Annual green planting scheme, including the planting of new trees.
2. Fly tip removal.
3. Waste management.
4. Graffiti removal.
5. Gum removal/Street cleansing.
We supported our members with:
1. 6,240 hours of business support through the BID Support Officer.
2. Over £11k recovery of stolen stock from many of our High Street businesses.
3. Increased radio use and communication.
4. Engagement with Met Police through Pub Watch and Business Meetings.
5. Engagement with Safer Sutton Partnership – focusing on issues impacting the district with the Police,Council and other local partners.
6. Sponsorship of E-Bikes at £4,500 for Town Centre Neighbourhood Policing Team, assisting them to manage the district in a more efficient way.
7. Sponsorship of youth engagement activities and events through Met Police and Time Out Youth Project.
We supported our members through:
1. Comprehensive Covid 19 response including communications, social media, advice and guidance, signage and patrols for closed premises.
2. Webinars and 1:1 business support with local industry experts.
3. Supporting businesses with transition to online sales via our @enjoysutton account.
4. Assisting businesses in navigating various support funds.
5. Business Cost Reduction scheme, generating savings for businesses on costs related to utilities, merchant fees and other potential cost reductions on contracts.
6. Reduced cost business space for SMEs,start-ups and existing businesses looking to cut overheads.
We delivered:
1. Footfall Monitoring.
2. Insight and data on vehicle counts, pedestrian movement, cycling and air quality from London Borough of Sutton ‘Vivacity’ insight reports.
We supported, lobbied and worked in close partnership to bring about positive change for the Town Centre.
1. Future High Street Fund application was fully supported by the Business Improvement District.
2. The BID represents the Town Centre interest as part of the Cultural Impact Award 2023 : Sutton Steams Ahead Board. Working in partnership on delivery of STEAM (science, technology,engineering, art and mathematics) activities across the Borough.
3. Safer Sutton Partnership Board -formed to problem-solve key issues in partnership with the Council, Police and key community partners.
4. Employment and Skills Board – representing business needs as part of the development of a boroughwide strategic employment and skills delivery strategy.
5. Covid Grant Funding – ensuring funding met local business needs.
6. High Streets for All Challenge- obtaining funding to deliver sustainability support for businesses and activities to drive a sustainable agenda in the district.
7. DWP Funding & Kickstart – enabling the BID to deliver the Kickstart Scheme on a local level to businesses and develop a FREE recruitment service for the district.
We delivered:
1. Business Cost Reduction Scheme, offering affordable rates on services such as utilities and merchant fees.
2. Subsidised waste and recycling scheme with FirstMile.
3. Heavily subsidised training workshops and business support.
In 2022 we secured:
1. £288,000 In additional funding direct to the Town Centre over 5 years.
2. Kickstart and Sutton Job Hub recruitment service– offering savings to businesses through paid placements.
We are proud of the proactive approach that we take in our role to support our members and we will continue to do that moving forward for the next five years.
